Picture this: you walk into a meeting. Do people pause and take notice? Do they lean in when you speak? Or do you find yourself struggling to capture attention, even when your message is important?
Executive presence isn’t about a title or authority, it’s about impact. It’s the unspoken confidence, clarity and composure that have people believe in you as a leader. And it matters more than you think.
WHY EXECUTIVE PRESENCE IS YOUR LEADERSHIP EDGE
A study by the Center for Talent Innovation found that executive presence accounts for 26% of what it takes to get promoted. Senior executives surveyed agree; it’s not just what you know but how you show up that shapes your career trajectory.
So, what does executive presence actually look like?
THE THREE PILLARS OF EXECUTIVE PRESENCE
According to top executives, the most influential leaders embody three key traits:
✅ Gravitas – Confidence, poise, and decisiveness under pressure. Can you remain calm and in control, even in high-stakes situations?
✅ Communication – Clear, direct, and engaging delivery. Can you read the room and adapt your message to connect with your audience?
✅Appearance – A polished, professional presence that builds credibility. Are you intentional about how you present yourself?
Keep in mind: It’s not about perfection. It’s about consistency.
ARE YOU FOCUSING ON THE RIGHT THINGS?
Think about your last big presentation. How much time did you spend perfecting your content versus practicing your delivery?
Most professionals spend 80-90% of their time on the content, but even the best ideas fall flat if:
❌ You mumble or stumble over your words, weakening your credibility.
❌ You avoid eye contact or fidget, making you seem unsure.
❌ Your appearance doesn’t reflect your level of professionalism.
Research indicates that the way you deliver your message is more impactful than the message itself. The best leaders do more than share information — they cultivate an experience that instills trust and earns respect before they even speak.
HOW TO CULTIVATE EXECUTIVE PRESENCE
Not feeling in command just yet? Here’s how you can start strengthening your presence today:
🔹 Find a Role Model – Look around your workplace, community, or industry. Who has undeniable executive presence? Observe their body language, behaviours, communication style, tone and energy.
🔹 Model Effective Behaviors – Small shifts; standing taller, projecting more, speaking with conviction – can change how people perceive you.
🔹 Be Intentional About Your Presence – Every meeting, every conversation, every handshake is an opportunity to refine how you show up. What impression do you want to leave behind?
ELEVATE YOUR PRESENCE, ELEVATE YOUR LEADERSHIP
Executive presence isn’t about pretending to be someone else — it’s about amplifying the best version of yourself. Take a moment to reflect: Which of these three traits – gravitas, communication, or appearance – do you need to strengthen?
Start today. Show up with intention. Observe how people start seeing you as a leader even before you speak.
Ready to Elevate Yourself and Your Leadership Style?
At Authentic Leaders Edge, we help professionals like you develop a powerful leadership presence. Whether you’re leading a team or defining your personal brand, Dorothy Lazovik provides tailored coaching to accelerate your growth.
Book a complimentary 30-minute consultation to explore how coaching can help you step into your full potential. Email today to get started!
