Personal branding has been a buzzword since Tom Peters’ iconic article “The Brand Called You” (Fast Company, 1997). Yet, many leaders remain unsure about personal branding—some dismiss it as unnecessary, while others interpret it to mean being inauthentic.
Let’s debunk the three most common myths:
MYTH #1: Your Brand Is Your Title or Status
Your job title, income, or lifestyle doesn’t define your brand. These external elements are part of your story, but not what defines you. Your true personal brand comes from who you are at your core—your values, beliefs, and character.
It is demonstrated in how you show up and treat others, no matter the circumstance.
MYTH #2: Your Brand Is a Persona You Play
Faking it doesn’t work. People sense inauthenticity, and it diminishes your ability to form trust. For example, Lance Armstrong’s fall from grace wasn’t about his achievements but his refusal to own his truth.
Authenticity builds trust. Embrace your strengths and own your missteps—it’s how you gain respect and credibility.
MYTH #3: Your Brand Is Whatever You Claim It Is
Dictating your brand doesn’t gain the confidence of others. Statements like “I’m a great boss” often raises doubts. Instead, let your actions and the stories you share highlight the qualities you want to be known for.
Stories can naturally demonstrate your values and build your reputation.
The Truth About Personal Branding
Your personal brand is a promise—a reflection of your authentic self that comes to life through how you live and lead. Be intentional, be authentic, and let your story unfold naturally. Your choice!
Ready to Elevate Your Leadership?
At Authentic Leaders Edge, we help professionals like you develop a powerful leadership presence. Whether you’re leading a team or defining your personal brand, Dorothy Lazovik provides tailored coaching to accelerate your growth.
Book a complimentary 30-minute consultation to explore how coaching can help you step into your full potential. Email today to get started!
