Category Leadership Training

Personal Branding: Myths and Truths 

Personal branding has been a buzzword since Tom Peters’ iconic article “The Brand Called You”  (Fast Company, 1997). Yet, many leaders remain unsure about personal branding—some dismiss it as unnecessary, while others interpret it to mean being inauthentic.  Let’s debunk the…

The Art of Curating Remarkable Brand Experiences

Recently, I had a remarkable experience that demonstrated that everyone in the room mattered.  I facilitated a session for eighty-plus Executive MBA students and alums at the Rotman School of Business, University of Toronto. The experience was artfully executed and…

A Simple Practice to Increase Engagement

A client recently expressed satisfaction with his team’s efforts in developing a new business strategy. He praised their creativity and commitment to finding the best solution. I could sense his pride, though I noticed his omission of a simple practice…

Differentiate Your Brand with a Tough Mudder Mentality

A girlfriend and her daughter recently completed a Tough Mudder event in Whistler, British Columbia, Canada. It is a physically gruelling and mentally challenging event. What I didn’t realize is the Tough Mudder mentality. Participating in a Tough Mudder event…