There are gestures and behaviours that can be undermining your brand success and holding you back. The kicker is you don’t even know it!
It can feel a bit like driving your car with the emergency brake on. You notice your car has no pickup and can’t really figure out why. Until you notice the emergency brake is engaged, you release it and without any extra effort you pick up speed.
Being a maverick is being best in class.
Standing out as an independent thinker and a bit of a rebel. Not conforming to all the rules or shying away from uncomfortable situations.
There are the famous mavericks you know in business and entertainment, and those that you encounter in your own everyday life.
Companies invest a lot of time, money and energy into building their brands. They want you to have a certain experience with their products. Take a moment to consider popular consumer products that are in the same category and what thoughts they bring to mind…
Presenting yourself to create the impression you desire, before you even say a word, involves several key elements that go beyond your clothing. You may not consciously be aware of these elements, but they definitely influence how you are perceived.
NOTE: To provide help in the clothes you wear the previous post lists five tips to keep in mind when choosing your clothes to ensure you deliver the message you intend.
I walked into a company’s training room recently where I would be delivering an afternoon workshop. The facilitator from the morning session was packing up and stopped to introduce himself. He then quickly went to slip on his suit jacket and asked, “How do I look?”
