Flex Some Candour To Boost Your Personal Brand

Ten best practices

“I’m going to speak candidly.”  That’s a signal to expect a transparent and impartial message—without judgmental undercurrents. Candour, delivered with care, is a skill leaders can use to add value and gain respect.

Some leaders tend to shy away from candour. They don’t want to offend or disengage. At the other end of the spectrum are leaders who are candid and communicate their message, no matter what the outcome. They hold this skill as a badge of honour and feel it is an efficient way of getting the job done.

Awareness is key – of yourself and your audience.

This is where being crystal clear about your personal brand can come in handy. It takes the guessing out of ‘the how’ and provides a guideline to remain aligned with the experience you want to create for others.


Lots of leaders have had tough experiences delivering or receiving difficult messages. They tell me it feels uncomfortable.

I get it! BUT to overcome what didn’t go well in your past, it is essential to create a new normal: no longer investing your energy into your past but redirecting to what you want to create. Your past doesn’t have to dictate your future.

Like most things — a new sport, a new language, or any new skill — discomfort simply indicates you haven’t performed the task enough to build the muscle memory necessary to make it easy. Running your first meeting with a new team, speaking in front of your colleagues, delivering a presentation on the big stage, or making an ask for what you need – there is a learning curve.

Consistency is key.  Practice what will support your growth.

The ‘not knowing how it will go’ is the initial discomfort most expressed by leaders I work with. Although, when they follow through with the task, the response is typically, “It wasn’t as bad as I thought.”

Don’t let the uncertainty of what came before hold you back from moving forward. Test, debrief, reset!


In research conducted by Dr. Albert Mehrabian, thirty-eight percent of your message is in the ‘how’ you say it. It’s not just your choice of words but the way you communicate them that ignites a certain response. How you deliver your message has five times the impact than the words you use. Obviously, paying attention to the words you choose is important but what carries even more weight, and cannot be ignored, is your delivery.

A candid style becomes part of the message itself.

It is not the candour of the conversation that typically puts people off anyway. When your delivery is forced, riddled with frustration, or condescending, your audience will sense it regardless of your choice of words.

When there is a lack of honesty or impartiality it seeps into your words and body language.

The most important piece of using candour effectively is to not be emotionally charged when delivering what you need to say, be it to one or to many. It lands better when there is an added element of caring.

Here’s what you can do to avoid a disconnect with the power of candour:

  • Do an emotional check-in with yourself. Be thoughtful and honest with yourself about where you are emotionally. Now let go of what doesn’t support you and shift it to where you want to be. Yes, it is that easy!
  • Be intentional about the outcome you want from the exchange. Know what you want to achieve, how you want to show up and maintain that focus.
  • Be mindful of what is most important; the person versus the issue.
  • Treat others with respect. Ditch the golden rule of treating others the way you want to be treated and use the platinum rule of treating others the way they want to be treated.

Using candour shows how much you care and will elevate your status as a trusted leader.


If you express yourself with candour, do a check-in and make sure everyone appreciates your directness and not just those that are like you.

If you find you are one to hold back from being more direct, ask yourself, “What am I afraid of?”  Plan, prepare and practice what you will say and test if what you thought was true.

Want to get a handle on how you do? Ask for feedback from those whose opinion you value AND check-in with yourself, that too will provide guidance.

Being honest, direct and transparent is a powerful leadership skill. Dare to exercise your candour muscle and fearlessly say what you know needs to be voiced. You may even find people thanking you for it!

Align yourself with what matters most to you. Live your brand fully expressed with intention and purpose to play bigger!

Are you interested in having a conversation to explore how you can define your personal brand and accelerate your growth as a leader, individually or as a team? Send an e-mail to book a complimentary 30-minute consultation.

Dorothy Lazovik

Dorothy is on a mission to shift the culture of organizations to people first! Supporting leaders in fulfilling their TO BE LIST to better deliver on their TO DO LIST. Doing the work impacts how leaders see themselves, the people they lead, the environment they create and the outcomes they achieve. Producing higher engagement, ownership and productivity. How would making a change like this elevate your business results?

Authentic Leaders Edge

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Ready to implement a model that elevates your leaders and has them taking ownership of who they are and the results they achieve? Interested in creating the environment that puts people first to increase engagement, build trust and improve how business gets done?

Let’s start a conversation. It will give you the opportunity to get your questions answered and understand if it is a good fit for you, your leaders or organization.