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Do I Need a Brand?

Written by Dorothy Lazovik

The fact is, you have a brand. Your brand has been with you for your whole life. It is present whether you consciously work on it or not. It doesn’t go away or take a back seat when you’re busy.

Your brand represents you by all you have done or not done. It is both the tangible and intangible parts of you that influence your brand. It is revealed through the experiences people have of you based on your image, presence, attitude, values, skills, passions, key strengths and natural talents.

Your brand is determined by what people say about you.

Your brand is influenced by how you make people feel.

You want your brand to represent the real version of who you are and what is important to you. Knowing this, how do you ensure you’re communicating the brand message that captures the real you?

Questions to ask yourself to define the brand you want

  • What are the words I want to hear others use to describe me?
  • What behaviours do I need to demonstrate to influence the perceptions I want to create?
  • What activities do I need to be doing or projects do I need to get involved with to position how I want to be known?
  • What language do I need to be using to communicate my message and support my desired brand?

Set time aside to invest in being more mindful of building what you want. You have the power to create what you want and it starts with knowing what you want!

Align yourself with what matters most to you. Live your brand fully expressed with intention and purpose to play bigger!

Are you interested in having a conversation to explore how you can define your personal brand and accelerate your growth as a leader, individually or as a team? Send an e-mail to book a complimentary 30-minute consultation.

Dorothy Lazovik

Dorothy is on a mission to shift the culture of organizations to people first! Supporting leaders in fulfilling their TO BE LIST to better deliver on their TO DO LIST. Doing the work impacts how leaders see themselves, the people they lead, the environment they create and the outcomes they achieve. Producing higher engagement, ownership and productivity. How would making a change like this elevate your business results?

Authentic Leaders Edge

Next Step

Ready to implement a model that elevates your leaders and has them taking ownership of who they are and the results they achieve? Interested in creating the environment that puts people first to increase engagement, build trust and improve how business gets done?

Let’s start a conversation. It will give you the opportunity to get your questions answered and understand if it is a good fit for you, your leaders or organization.