The fact is, you have a brand. Your brand has been with you for your whole life. It is present whether you consciously work on it or not. It doesn’t go away or take a back seat when you’re busy.

Your brand represents you by all you have done or not done. It is both the tangible and intangible parts of you that influence your brand. It is revealed through the experiences people have of you based on your image, presence, attitude, values, skills, passions, key strengths and natural talents.

Your friends are an extension of who you are. When other people in your life meet your friends they will connect them to your character, your attitude and what you hold important.

With that in mind, consider: how do you describe your friends? How do they treat other people in their lives? How do they see the world? Are they positive, happy, open-minded, adventurous and goal-oriented? Are you?