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Personal branding has been a hot topic ever since management guru Tom Peters popularized the idea that people – like companies – can have brands, in his blockbuster article “The Brand Called You” (Fast Company, August 1997).
Personal branding has been a hot topic ever since management guru Tom Peters popularized the idea that people – like companies – can have brands, in his blockbuster article “The Brand Called You” (Fast Company, August 1997).