You may have thought as a leader it is best to be “well-rounded.” Professional development plans typically focus on “identifying and overcoming weaknesses.”

But they’re dead wrong.

To build a confident personal brand, even when faced with adversity, it is essential to start with a solid foundation. This foundation consists of two main components – the internal elements that are initially invisible to the eye and the external elements that are immediately visible.

Your internal elements play a big part in driving your decisions and behaviours, while

When I work with clients, one of the most important things we focus on is connecting at your core level to learn who you really are. Your core is your essence, the intangible elements that no one sees. These intangible elements – your core power – are made up of your core values, natural talents, key strengths, beliefs, and passions.

Think about it as the internal operating system that guides all your decisions in