Like it or not, every day, with every interaction, you are creating an impression. Stop for a moment and ask yourself, “Is it the one that I want?”

Don’t let your personal brand happen by default! You are the director of your life and career. Be strategic and decide on the impression you want to make.

Your brand is an extension of you and an expression of what you stand for. You continually show others who you are through the actions you take and the words you use. Both contribute to the story of your brand and what others believe to be true about you.

Presenting yourself to create the impression you desire, before you even say a word, involves several key elements that go beyond your clothing. You may not consciously be aware of these elements, but they definitely influence how you are perceived.

NOTE: To provide help in the clothes you wear the previous post lists five tips to keep in mind when choosing your clothes to ensure you deliver the message you intend.