Like it or not, every day, with every interaction, you are creating an impression. Stop for a moment and ask yourself, “Is it the one that I want?”
Don’t let your personal brand happen by default! You are the director of your life and career. Be strategic and decide on the impression you want to make.
To build a confident personal brand, even when faced with adversity, it is essential to start with a solid foundation. This foundation consists of two main components – the internal elements that are initially invisible to the eye and the external elements that are immediately visible.
Your internal elements play a big part in driving your decisions and behaviours, while
Your brand is an extension of you and an expression of what you stand for. You continually show others who you are through the actions you take and the words you use. Both contribute to the story of your brand and what others believe to be true about you.
I walked into a company’s training room recently where I would be delivering an afternoon workshop. The facilitator from the morning session was packing up and stopped to introduce himself. He then quickly went to slip on his suit jacket and asked, “How do I look?”
As a new leader, it is so exciting to be heading off to your first major conference. You will be interacting with other leaders in your industry, perhaps from all over the world! You are bound to be a bit nervous although also looking forward to making connections. And of course, you definitely want to make a good first impression.
