Stories That Showcase Your Personal Brand


When the people around you, your colleagues, boss and direct reports can’t see into the core of who you are, how do they know your character and personal brand?

Your personal brand – generated by your internal operating system, the intangible elements of your personality – does show up without your having to wear a sign. They are revealed in your actions, the words you use and how you present yourself.

What’s best is that you can take an active role in making the invisible visible! You can be the director, making your personal brand come to life.

Start by thinking about what behaviours you need to demonstrate or the activities you need to engage in so your core values, natural talents, key strengths, and passions become obvious to other people. (This applies to both your professional and personal life.)

What story can you share, of an event or accomplishment, that would represent elements of your core power and what is important to you?

Here’s an example of a story…

“Travelling in Europe for the first time on my own was a real stretch for me. I took a leap of faith and loved it. Wanting to explore areas I could not get to by train, I again stepped outside my comfort zone and rented a car. Wow, driving on the Autobahn gave me freedom and was a thrilling experience.”

Sharing this information allows you to know more about me than what meets the eye. It reveals my sense of adventure and courage. It tells you that I value my freedom. Hmmm…it may also reveal my need for speed!

What stories can you tell that highlight your core power and support your personal brand?

Remember you do have control over what others learn about you. One way to exercise that control is through the stories you tell to build your brand. Start directing your personal brand feature film!


Align yourself with what matters most to you. Live your brand fully expressed with intention and purpose to play bigger!


Are you interested in having a conversation to explore how you can define your personal brand and accelerate your growth as a leader, individually or as a team? Send an e-mail to book a complimentary 30-minute consultation.

Dorothy Lazovik

Dorothy is on a mission to shift the culture of organizations to people first! Supporting leaders in fulfilling their TO BE LIST to better deliver on their TO DO LIST. Doing the work impacts how leaders see themselves, the people they lead, the environment they create and the outcomes they achieve. Producing higher engagement, ownership and productivity. How would making a change like this elevate your business results?

Authentic Leaders Edge

Next Step

Ready to implement a model that elevates your leaders and has them taking ownership of who they are and the results they achieve? Interested in creating the environment that puts people first to increase engagement, build trust and improve how business gets done?

Let’s start a conversation. It will give you the opportunity to get your questions answered and understand if it is a good fit for you, your leaders or organization.