Personal branding has been a hot topic ever since management guru Tom Peters popularized the idea that people – like companies – can have brands, in his blockbuster article “The Brand Called You” (Fast Company, August 1997).
Posts Tagged ‘personal brand’
Do you ever struggle with not feeling good enough? You begin to question your own abilities by comparing yourself to others and downplaying your assets. You look around at your peers and feel like ‘they’ have it all figured out.
I don’t know about you but there have been occasions in my life where I have done everything possible to please someone. The result typically is “that person” is still not satisfied and I feel underappreciated, maybe even a bit resentful.
Your brand is an extension of you and an expression of what you stand for. You continually show others who you are through the actions you take and the words you use. Both contribute to the story of your brand and what others believe to be true about you.
You do have a choice and can absolutely get what you want. The biggest part lies in the knowing. Here is where most leaders get stuck…they don’t know what they want.
Think of a time in your life when you wanted something really badly. You wanted it so badly that you were willing to invest the extra effort and let nothing get in your way.
The fact is, you have a brand. Your brand has been with you for your whole life. It is present whether you consciously work on it or not. It doesn’t go away or take a back seat when you’re busy.
Your brand represents you by all you have done or not done. It is both the tangible and intangible parts of you that influence your brand. It is revealed through the experiences people have of you based on your image, presence, attitude, values, skills, passions, key strengths and natural talents.
Your friends are an extension of who you are. When other people in your life meet your friends they will connect them to your character, your attitude and what you hold important.
With that in mind, consider: how do you describe your friends? How do they treat other people in their lives? How do they see the world? Are they positive, happy, open-minded, adventurous and goal-oriented? Are you?
Your personal brand is defined by what others say about you. Knowing that, it makes sense to create a leadership brand experience that is reflective of your personal brand standards and how you want to stand out.
Doing what is expected positions you to blend in. To stand out and create an experience that screams ‘high standards’ you need to be willing to do the unexpected.