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Executive Brand Coaching

The Client - Individual 

A recently promoted CEO & President of a Consumer Goods company. He felt challenged in his new role to connect with people on a more human level. He wanted to discover how he could genuinely inspire and motivate his employees.

The Challenge

He was always in his head thinking about the logical objectives and strategies to achieve success. His conversations focused on - facts and numbers; problems and solutions; opportunities and plans. He truly cared about people and felt by sharing his strategic plans to breathe new life into the company, enthusiasm would follow. He didn’t know how to go beyond the spreadsheets and PowerPoint presentations in making the connection he wanted. A meaningful connection, one-on-one or in a town hall full of 1000+ employees, would happen when he became more comfortable with himself and people on a personal level – combining the mind and heart.

The Accomplishments

This CEO embraced the branding process that lead to the root cause of his ineffective communication style that kept him from motivating and inspiring others. He experienced a difficult divorce over 20 years earlier that changed his behaviour and the way he engaged others without even being aware of it. This discovery made it possible to challenge what was true and change the behaviours that were not supporting his brand. He learned to let down his guard and speak from the heart. In opening up he began to make meaningful connections that received rave reviews from employees which provided positive reinforcement to continue using his new behaviours, increased employee loyalty and reduced employee turn over. His direct reports even felt more comfortable in sharing candidly that resulted in better, smarter business decisions.