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18 July 2016

Differentiate Your Brand With A Tough Mudder Mentality

Posted in Latest

A girlfriend and her daughter recently completed a Tough Mudder event in Whistler, B.C. It is a physically grueling and mentally challenging event. What I didn’t realize is, a Tough Mudder is more about team and facing your fears then accomplishing your personal best. It is an event, not a race!

My friend and her daughter trained to be in top physical condition knowing the focus was not about how well they did independently. Their goal was to have the physical strength to complete the event feeling good, which included having the capacity to support others.

Before the race began, an instructor told her heat to look at the people around you because this is your team; these are the people you are starting with and they are the same people you will be finishing with. It was reinforced that they would help each other in getting through the obstacles, climbing the walls and pushing through any fears that came up.

My friend, who is an athlete, needed to let go of the competitive mindset by reminding herself that everyone present was there to challenge themselves and be part of a team, not to test their individual athletic abilities.

Their mantra was camaraderie over competition. No person is left behind.

The course included obstacles that could not be managed independently. Not unlike when you are working on a major project.

She described a curved wall that she had to climb over with no way of gaining traction. The wall was metal, wet, slippery and muddy. To get over they built human ladders.

Keep in mind these people started out not even knowing each other but were willing to endure the discomfort of people climbing on them just to help them get through this challenge.

How far are you willing to extend yourself in offering support to your team? Both teams; your peers and the leaders that report to you.

Throughout the event competition was not accepted. She said if the coaches saw people pulling away to pursue their own goals they were called out. It simply was not allowed.

I sat back listening to all of her stories feeling inspired by the human spirit. These people were united by the desire to achieve the same end goal even though they each had their own reason for doing it.

The feeling of accomplishment and pride came from the support they gave each other and what they got back.

Ask Yourself

Do you work in an environment that supports camaraderie over competition? Are you part of an ‘I got your back’ team or group of peers?

Are you working in an environment where no one would ever think of taking credit for another persons’ work or leave someone out of the loop? What would this create if this were true? How would it feel?

What do you need to do to put your best foot forward to take the lead in making it happen? Or making it better?

Who you are is up to you! How you lead reflects your brand. You got this!

Align yourself with what matters most to you. Live your brand fully expressed with intention and purpose to play bigger!

Interested in having a conversation to explore how you can define your personal brand and accelerate your growth as a leader, individually or as a team, email me at This email address is being protected from spambots. You need JavaScript enabled to view it. to book a complimentary 30 minute consultation.


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